Floradix Visual Identity Refresh
Project synopsis
For my Graphic Design class, I designed a strategic rebranding project to modernize Floradix’s visual identity. The goal was to bridge the brand’s heritage with a new, eco-conscious, and minimalist aesthetic. This project included a complete logo redesign, new typography, and botanical-themed labels.
Bottle evolution
label evolution
original label & Bottle
TOOLs
Adobe Photoshop & illustrator
Skills
Strategic Rebranding & Positioning
creative direction
market research
brand storytelling
visual identity development
logo redesign
typography selection & pairing
color palette development
Skills
Strategic Rebranding & Positioning
creative direction
market research
brand storytelling
visual identity development
logo redesign
typography selection & pairing
color palette development
original bottle & label
label evolution
bottle Evolution